Hello, my name is Maura McCormick, founder of the website project Kind Choices. I am not a web designer or developer. I have little more web skills than some knowledge of HTML and CSS. I'm just a person with some ideas about how to inform people about the impact of their choices on animals and to make it easier for them to live with compassion. I believe that all sentient beings deserve to be free of human exploitation and unnecessary suffering. As more than 98% of animals killed in the U.S. are killed for food, the promotion of a vegan diet is central to my efforts.

KindChoices' first campaigns are Veg-a-thon.com and The Animal-Friendly Giving Guide. Sign up to our e-newsletter, Kindness For All, to receive announcements about campaign developments, new campaigns and how you can help.