About Kind Choices

Kind Choices is a website project that aims to inform people about the impact of their choices on the Earth and all of its inhabitants and to make it easier for them to live compassionate, just, sustainable lifestyles. The promotion of a vegan diet is central to our efforts because it does so much to conserve natural resources and to prevent pollution and the suffering and death of animals.

Kind Choices' first websites are Veg-a-thon.com and GiveFriendly.com. Veg-a-thon.com explains why and how to do a veg-a-thon, a fundraiser where one collects pledges for trying a vegetarian or vegan diet for 1-8 weeks (21 days is recommended). GiveFriendly.com is the home of The Animal-Friendly Giving Guide, which grades nonprofit organizations on their animal-friendliness by their score on the "Test of Animal-Friendliness".

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